We believe climate change is a human problem, not a political one.

Potential Energy is a nonpartisan, nonprofit coalition that brings together America’s leading creative, analytic and media agencies to shift the narrative on climate change. Together, we are using the power of marketing to develop new narratives, engage new audiences, and build demand for a better, cleaner, more prosperous world.

Potential Energy was founded by John Marshall, former Chief Strategy Officer at the creative consultancy Lippincott, and Dan Schrag, Director of the Harvard Center for the Environment.

Learn more about our approach to climate change marketing from this TedTalk by John Marshall: