Potential Energy is a nonpartisan, nonprofit coalition that brings together America’s leading creative, analytic and media agencies to shift the narrative on climate change.

Together we are using the power of marketing to develop new narratives, engage new audiences and build demand for a better, cleaner, more prosperous world.

Potential Energy was founded by John Marshall, former Chief Strategy Officer at the consultancy Lippincott, and Dan Schrag, Director of the Harvard Center for the Environment. The coalition includes the best talent and most awarded firms in the marketing industry.

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