Potential Energy is a nonprofit coalition that brings together the most talented creative, analytic and media leaders to motivate urgent action on climate change.

Together, we are using the power of creativity to develop new narratives, engage new audiences and build demand for a safer, cleaner, more awesome world.

Potential Energy was founded by John Marshall, former Chief Strategy Officer at the creative consultancy Lippincott, and Dan Schrag, Director of the Harvard Center for the Environment. The coalition includes the best talent and most awarded firms in the marketing industry.

Join us