Existential problems call for extraordinary creativity

Existential problems call for extraordinary creativity

Potential Energy is a nonpartisan, nonprofit coalition that brings together America’s leading creative, analytic and media agencies to shift the narrative on climate change. Together, we are using the power of marketing to develop new narratives, engage new audiences, and build demand for a better, cleaner, more prosperous world.

We believe climate change is a human issue, not a political one. From Science Moms to the American Conservation Coalition, we work with partners across the spectrum to grow the number of citizens who understand and act on the issue. Learn more about our founder’s perspective here.

Potential Energy was founded by John Marshall, former Chief Strategy Officer at the consultancy Lippincott, and Dan Schrag, Director of the Harvard Center for the Environment. The coalition includes the best talent and most awarded firms in the marketing industry and is funded by a broad range of foundations who share our vision for a safer, cleaner world. Some of our supporters include The William and Flora Hewlett Foundation, The David and Lucile Packard Foundation, The Grantham Foundation for the Protection of the Environment and The Quadrivium Foundation.

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