Climate change is humanity’s greatest challenge

Climate change is humanity’s greatest challenge

Climate change is humanity’s greatest challenge

Our goal is to awaken the world and dramatically accelerate progress

Climate change has a communications problem. We know the science. We have the policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions.

We exist to solve that problem, to serve as the marketing firm for planet Earth.

Potential Energy uses the power of storytelling and the most advanced marketing and analytics tools on the planet to drive public demand and accelerate the global energy transition.

Public demand for climate action
FEATURED WORK

Science Moms: A campaign to reach new audiences and create public demand for solutions

Moms are worried how climate change will affect their kids’ futures, but don’t know what to do about it. So we teamed up with a group of nonpartisan climate scientists and mothers to create Science Moms, and they’re now making headlines as they demystify climate change and share the tools moms need to tackle it.
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FEATURED WORK

Clean energy is the ticket to healthier lives: Encourage people to take advantage of solutions

People think the transition to clean energy will be a massively painful process. The reality is, the transition is already happening and they didn’t feel a thing! If people see their own friends and neighbors as part of the solution, they’re more likely to support the clean energy transition in their community.
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Discover the data-driven insights that fuel our impact

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Global Report: Later is too late

We carried out one of the broadest and most comprehensive global message testing studies conducted on climate change — covering nearly 60,000 people across 23 countries — to understand how to motivate the public to accelerate climate progress. In every country, the narrative “later is too late” outperformed messages focused…
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The road to clean

Continued investment in electric vehicle (EV) programs depends on broad public support. While EV sales have been accelerating dramatically, perspectives on EVs have become starkly partisan as a result of misinformation. Through extensive testing, we’ve identified effective messages that can overcome these misperceptions, increase relevance, and boost support for clean…
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WHAT WE ARE LEARNING

We can solve this together

We collaborate with partners across the climate sector and marketing industry to craft compelling content and reach the most potential climate supporters.