To win on climate, we need new narratives. Check out our global report and content portfolio to learn more....
From years of polling, message testing, and real-world campaigns on climate change and clean energy, including a recent 6-country study in partnership with The Rockefeller Foundation, we’ve observed the same thing again and again: narrative is the biggest obstacle in building support for climate solutions...
See research on how the U.S. public views clean energy. Find messaging guidance that frames clean energy as the more affordable option and builds public support for clean energy....
Go inside the data behind Potential Energy’s report on the messaging that accelerates climate action in the G20 and beyond....
In a polarized political environment, communicating about climate can feel risky for a publicly-traded company...
Lessons on how to communicate climate change. Climate change has a marketing problem. People don’t understand it, therefore they don’t care about it as much as they should. And since the people don’t seem to care, climate change gets deprioritized....
In what is probably the most comprehensive recent multinational survey of public attitudes to nuclear energy, we find strong public support for advanced nuclear technologies and what they can bring....
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