Methane Leaks: Oil and Gas Pollution Messaging Guide
How to to expose the threat of methane leaks, boost support for solutions, and challenge the myth of "clean natural gas....
01 September, 2026
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Fair, Feasible & Urgent: framing fossil phaseout policies in a world of energy uncertainty
How to build public support for policies that limit fossil fuels & fossil fuel companies....
25 August, 2026
Fixing Climate Communications: Moving beyond narrow narratives to power durable progress
To win on climate, we need new narratives. Check out our global report and content portfolio to learn more....
09 June, 2026
Finding a Common Language for Carbon Removal: Messaging Playbook
Carbon dioxide removal (CDR) is moving from the margins to the mainstream. Projects across the world are proving carbon dioxide removal’s potential, but reaching scale will require more support from policymakers, private investors, and the public....
11 February, 2026
A Broader Audience and Greater Impact: Five Simple Shifts for Climate Change Communication in 2026
From years of polling, message testing, and real-world campaigns on climate change and clean energy, including a recent 6-country study in partnership with The Rockefeller Foundation, we’ve observed the same thing again and again: narrative is the biggest obstacle in building support for climate solutions...
15 January, 2026
Clean Energy Messaging in the UK: Affordability & Public Support
Understand how the UK public views clean energy affordability and why cost-of-living concerns shape support for the clean energy transition. Learn more....
02 June, 2026
Clean Energy Messaging in Canada: Affordability & Public Support
Learn how Canadians view clean energy affordability and what messaging can strengthen public support as cost-of-living pressures continue to rise....
02 June, 2026
The Cheaper, Better Choice: Messaging clean energy in a cost-of-living crisis
See research on how the U.S. public views clean energy. Find messaging guidance that frames clean energy as the more affordable option and builds public support for clean energy....
12 November, 2025
Later is Too Late: Global report
Go inside the data behind Potential Energy’s report on the messaging that accelerates climate action in the G20 and beyond....
31 October, 2024
The return on responsibility
In a polarized political environment, communicating about climate can feel risky for a publicly-traded company...
31 October, 2024
The road to clean
Continued investment in electric vehicle (EV) programs depends on broad public support. While EV sales have been accelerating dramatically, perspectives...
22 October, 2024
The world wants new nuclear
In what is probably the most comprehensive recent multinational survey of public attitudes to nuclear energy, we find strong public support for advanced nuclear technologies and what they can bring....
22 October, 2024