Extreme Weather: Climate Change Messaging Resources
Build a unified message with us.
Click the buttons below to view free climate change messaging resources to save and share, including our latest narrative guidance, shareable social-first content, downloadable unbranded content & additional resources.
Justin Sullivan
Getty Images News via Getty Images
What Does Extreme Weather Messaging Research Show?
Over 70% of Americans know extreme weather is getting worse. But only half think climate change is contributing to these catastrophes.
The right messages can close this gap. We’ve compiled a library of recommendations and ready-made content based on our messaging research that can help people connect the dots. We just need your help to get the word out.
When extreme weather hits, everyone needs to hear “this is climate change” loud and clear.
This Is Climate Change.
We’re looking for partners to help us spread three simple messages every time extreme weather events hit:
- These disasters aren’t natural, they’re caused by pollution.
- Climate risk isn’t distant, it’s all around us already.
- Trying to solve this issue isn’t political, it’s common sense.
This message will land best in your own voice–but we’ve provided a set of messaging suggestions and shareable content you can leverage to get started.
Download more of our extreme weather research here. We encourage you to share this messaging with your audiences.
What Extreme Weather Climate Change Content Is Available to Share?
Here’s examples of Science Moms content we’ve made. Please help us amplify the message by sharing it across your platforms.
What Is the Climate Operations Room Extreme Weather Network?
The Extreme Weather Hub is part of the Climate Operations Room – a collective effort to share insights and spread the winning narratives when it matters most.
Sign up to learn more about the Climate Operations Room.
What Extreme Weather and Climate Change Resources Are Available?
Check out examples of free marketing resources we have used to bolster our approach to extreme weather.
Climate
Central
Find the science-proven way to attribute this summer’s extreme heat to climate change.
World Weather
Attribution
Learn how climate scientists use attribution science to determine the influence of climate change on specific extreme weather events.
Yale Climate
Connections
Discover how people across the country are reacting to the reality of climate change.
Extreme Weather
Survivors
A nation-wide community of people harmed by extreme weather. Join us to share learnings, support one another, and do everything we can to stop this.
SciLine
Get the latest science in plain language to connect the dots between climate change and various types of extreme weather: heat waves, hurricanes, drought, wildfires, torrential rain and flooding, and more.
Potential Energy +
Climate Central
Share this guide with weather reporters and meteorologists looking for science-backed information on climate change and extreme weather events.
MIT
Climate
TILclimate (Today I Learned: Climate) is an award-winning MIT podcast that breaks down the science, technologies, and policies behind climate change, how it’s impacting us, and what we can do about it.
How Can You Help Spread Extreme Weather Climate Change Messaging?
Use this video content on your own social media platforms. Feel free to add your organization’s logo after reviewing our licensing terms.
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