The core message
It’s not fair that everyday people pay the cost of climate change.
Worsening extreme weather is driving up the cost of living – energy bills, food prices, and, especially, insurance costs. Homeowners and consumers end up paying more than their fair share for a problem they didn’t cause.
Stories about economic trends, forecasts, and failing systems aren’t enough to capture the painful truth. This has to be about homes you can’t afford to buy or protect. It’s people packing up and leaving the places they grew up because they can’t afford to stay. It’s grocery store shelves, not GDP. It’s happening TODAY, not in the distant future, and it’s deeply, fundamentally unfair.
Key
language
to use
- Skyrocketing insurance costs
- Increasingly destructive weather
- Lost homes, damaged property
- Uninsurable
- Homeowners
- Rising prices
- Unfair
- Your neighborhood could be next
- Big polluters
- Profit
- Pay their fair share
- The climate insurance collapse
What stories about Money can feel like…
At the right
places & times
Wherever climate costs are a concern, including…
- In high insurance risk markets
- In financial publications and channels
- Corporate climate risk reporting
- Homeowner resources and sites
- When droughts drive up food prices
- In the wake of unnatural disasters
From the right messengers
Finance, business, and firsthand voices…
- Business leaders
- Financial experts
- Home improvement experts
- Farmers
- Real estate professionals
- Insurance companies
Key message performance statistics with a center-right audience:
Everyday examples from real, human voices.
More climate stories.
To succeed, we will have to reach beyond the climate bubble. Our work identified four climate stories that can engage new messengers, show up in new moments, and reach people where they are across media channels.
Love
Health
Power