The core message:
Unlimited energy sets you free from limited choice, limited supply, and high prices.
Climate progress can’t only be about banning, phasing out, and limiting. More than ever, we need more. Lost in the jargon of “renewable,” “intermittent,” and “distributed” clean energy sources is a simpler, more powerful idea: clean energy is unlimited. It never runs out. It’s available forever, as much as we need for as long as we need, right where we live.
Demand is up, bills are up, and we can’t count on global supply chains the way we once did. We need more power here at home, and clean energy is simply the fastest, cheapest way to get it.
Key
language
to use
- Secure
- Independent
- Freedom
- Reliable
- Affordable
- Infinite, forever
- Homegrown
- Local
- Unlimited, limitless
- Demand, supply
- Self-reliant
- Free, here, now
What stories about Power can feel like…
At the right
places & times
Whenever energy supply is a concern, such as…
- Energy price spikes
- Geopolitical tension or conflict
- Data center and demand conversations
- Utility rate increases and utility reform
- When clean projects are blocked
- Where energy affordability is a concern
From the right messengers
Champions of self-reliance and security, including…
- Military and diplomatic experts
- Landowners leveraging clean energy
- Gearheads, gadgeteers, and survivalists
- Businesses investing in clean energy
- Energy sector experts and engineers
- Tech leaders
Key message performance statistics globally
Everyday examples from real, human voices.
More climate stories.
To succeed, we will have to reach beyond the climate bubble. Our work identified four climate stories that can engage new messengers, show up in new moments, and reach people where they are across media channels.
Love
Health
Money