Fixing Climate Communications: Moving beyond narrow narratives to power durable progress
To win on climate, we need new narratives. Check out our global report and content portfolio to learn…
See our latest reports and message guides below, and stay up to date on new research and insights by subscribing to our monthly newsletter, That’s Interesting.
Talk like a human. Save the world.
The return on responsibility
The Cheaper, Better Choice: Messaging clean energy in a cost-of-living crisis
Extreme Weather: Climate Change Messaging Resources
Later is Too Late:
Global report
A Broader Audience and Greater Impact: Five Simple Shifts for Climate Communication in 2026
Discover hundreds of climate change communication insights on messages, audiences, messengers, and more.
Resource library
Guides & reports
Developed through extensive audience research, our message guides and reports provide data-based insights as well as the narrative frameworks that are the most effective at moving people and increasing support for solutions.
Developed through extensive audience research, our message guides and reports provide data-based insights as well as the narrative frameworks that are the most effective at moving people and increasing support for solutions.
That’s Interesting newsletter
That’s Interesting is Potential Energy’s newsletter where we share the latest knowledge and insights on a wide range of relevant climate topics, and call out surprising findings that counter common beliefs.
Tipsheets
Synthesizing deep research across a variety of topics, our tipsheets offer quick, actionable guidance for communicating effectively about climate change and its solutions. Whether you’re an advocate, reporter or academic, these resources can help you effectively engage audiences and motivate support for solutions.
Tools
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Methane Leaks: Oil and Gas Pollution Messaging Guide
How to to expose the threat of methane leaks, boost support for solutions, and challenge the myth of…
Fair, Feasible & Urgent: framing fossil phaseout policies in a world of energy uncertainty
How to build public support for policies that limit fossil fuels & fossil fuel companies.
Fixing Climate Communications, a New Global Report
Announcing a new global report on how climate communicators can move beyond narrow narratives and power durable progress.
Fixing Climate Communications: Moving beyond narrow narratives to power durable progress
To win on climate, we need new narratives. Check out our global report and content portfolio to learn…
Four Human Stories. Not every climate story needs to feel like a “climate” story
If we want to reach a wider audience on climate change, we have to be able to reach…
How to Talk About Climate Change and Climate Solutions: Data-Driven Communication Guide
Learn why talking about climate change matters, what makes conversations effective, and how to communicate with clarity and…
Finding a Common Language for Carbon Dioxide Removal
We conducted a large-scale public opinion study across the US and UK to learn what people currently think…
Finding a Common Language for Carbon Removal: Messaging Playbook
Carbon dioxide removal (CDR) is moving from the margins to the mainstream. Projects across the world are proving…
Five Simple Shifts for Climate Communication in 2026
Drawing on our recent research, messaging testing and real-world campaigns, we’ve pulled our most consistent insights into a…
A Broader Audience and Greater Impact: Five Simple Shifts for Climate Change Communication in 2026
From years of polling, message testing, and real-world campaigns on climate change and clean energy, including a recent…
Clean Energy Messaging in the UK: Affordability & Public Support
Understand how the UK public views clean energy affordability and why cost-of-living concerns shape support for the clean…
Clean Energy Messaging in Canada: Affordability & Public Support
Learn how Canadians view clean energy affordability and what messaging can strengthen public support as cost-of-living pressures continue…