Potential Energy in the news.

Climate change isn’t a losing issue, but the way we talk about it risks losing the public

In his oped, John Marshall shares insights from our research on the narratives we can use to broaden support for climate solutions.

Why Language Matters When It Comes To Talking About Climate Action

John Marshall discusses insights from our new report on the messaging most effective for building global support for climate solutions.

The Shifting Politics of Climate Change

Insights from our Fixing Climate Communications report on how the right narratives can move people across ideologies and geographies to support climate action.

Work In Progress with Sophia Bush Podcast

John Marshall discusses with Sophia Bush how to improve how we talk about climate change from the words we use to making it a more relatable issue.

Fast Company Most Innovative Nonprofits of 2026

We made the Fast Company Most Innovative Companies list in the nonprofit category for accelerating climate progress through breakthrough insights on what messages get people to care and act on climate change.

Buying a House? You Should Be Able to Know its Climate Risk.

John Marshall discusses in The New York Times how Americans deserve transparent information about how climate change impacts them so they can make informed decisions to protect their financial security.

How politicians and businesses should talk about clean energy and climate change in a cost-of-living crisis

The clean energy brand is better than we think, and it’s easy to strengthen it further if we’re disciplined about emphasizing the right attributes: local, unlimited, and proven.

Climate hushing, fart jokes, and love. John Marshall on how to market climate action.

John Marshall shares what climate messages are most effective, what words to use and avoid, and who the best climate messengers are on the What if We Get it Right podcast.

How should we talk about climate change?

John Marshall went on the Possibly Podcast to share the most effective way to talk about climate change, what words resonate with people, and what makes people tune out.

Investor David Burt warns about climate-related insurance impacts

John Marshall shares how linking the insurance crisis and climate change could make it easier for the public to understand the dangers of climate change.

Why the corporate greenhushing trend on climate could be bad for business

When companies say they are investing in clean energy or reducing their carbon pollution, consumers are more likely to buy from them, see them as leaders, and speak well of them.

It's time to update how your company talks about sustainability

The data shows investors and consumers want to know how companies are leveraging the business opportunity clean energy offers while addressing material risk caused by climate change.

Communicating climate change LIVE - part 1

John Marshall discusses how the way we talk about climate has shifted and how stakeholders across the media, business, and nonprofit world are adapting to meet communities where they are.

Debunking 3 common myths about reader engagement in environmental reporting

Frames are choices, often subconscious, that writers make; and they have major difference on how people see climate change as an issue.

How climate crashed the Super Bowl

The world’s first climate ad aired at the Super Bowl earlier this year. What was it? How did it crash the world’s biggest stage for advertisers? And how well did it resonate?

Should we even bother talking about climate change?

Jessica Lu discusses how directly talking about the real human consequences of climate change and protecting the people and places we love is the most effective way to build support for action.

Simplifying climate action messaging helps businesses appeal to more consumers and investors

Our Executive Chair John Marshall and Maria Mendiluce at We Mean Business Coalition share with the World Economic Forum how businesses can improve their climate messaging.  

The messages that actually motivate climate action

In this conversation, we discuss what it really takes to motivate someone to support climate policies, what policies are more popular, and what principles of climate communication everyone can learn.

How companies should talk about climate change – no matter who wins the U.S. election.

Potential Energy Coalition found that investors and consumers are supportive of companies talking about their climate-related efforts — but only if they talk about it in the right way.

We have to talk like humans to build demand for climate solutions (op-ed)

John Marshall shares the principles we have identified for how to talk about climate solutions in a way that resonates with people and leads to significant increases in public support.

This urgent ad shows how climate change visuals are changing

Science Moms shifts imagery away from polar bears and toward the tangible effect climate change is having on natural spaces people may take for granted.

How to win the climate argument

John Marshall, the founder of the Potential Energy Coalition, joins The Cleaning Up Podcast to discuss the importance of using marketing to shape the climate narrative and create demand for climate solutions.

Better EV messaging

Semafor highlights Potential Energy Coalition’s EV messaging research, which found that focusing on affordability, choice, and the cars’ impact on pollution is the most effective for boosting support for EV policies.

How EVs became so polarized

Electric cars have taken off across the United States. But there is one thing holding the nation back from the dream of an all-electric future: political polarization.