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That’s Interesting is Potential Energy’s newsletter where we share the latest knowledge and insights on a wide range of climate topics, as well as guidance with the messages that are most effective at moving people. Sign up to receive our newsletter below.

Check out recent insights on messages, audiences, messengers, and more:

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Global Report: Later is too late

We carried out one of the broadest and most comprehensive global message testing studies conducted on climate change — covering nearly 60,000 people across 23 countries — to understand how to motivate the public to accelerate climate progress. In every country, the narrative “later is too late” outperformed messages focused…
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How to message electric vehicles in a charged environment

This week, we’re delighted to share our latest communication guide, The Road to Clean: How to message electric vehicles in a charged environment. Rapid electric vehicle (EV) adoption is essential to eliminating the carbon pollution that is overheating our planet. While EV sales have been setting records, reaching the levels…
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Talk like a human. Save the world.

After four years of looking at the data, we’ve identified patterns of what works (and what doesn’t) in climate change communication. Download our latest guide to make your climate messaging more effective, avoid common mistakes, and inspire people to demand action on the solutions that will save the planet.
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Want to see the work driving change?

Our mission is to help audiences better understand climate change through emotionally engaging narratives that put them at the center of the story.

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