That’s
The data-driven newsletter reshaping how we talk about climate change.
Data-tested insights for smarter climate messaging.
Why subscribe to our newsletter?
That’s Interesting is Potential Energy Coalition’s newsletter where we share our latest knowledge and insights on a wide range of relevant climate change topics from how organizations and businesses should talk about climate change to how to boost support for electric vehicle policies. These takeaways come from our database of thousands of tested messages, more than 3,000 hours of input from focus groups, and over 3 billion ads served and measured.
We leave our values, opinions, and assumptions out of this newsletter to share only what the data says. The data that quite literally has us think, “Well, that’s interesting.”
The newsletter provides:
- Data-Based Insights: Get access to the latest research and data on how people think about climate change and what messaging strategies actually move the needle on building support for climate solutions across various audiences.
- Communication Best Practices: Learn techniques for talking about climate change in ways that engage rather than overwhelm. See how storytelling turns insight into impact.
- Surprising Findings: Discover research that may counter common beliefs and reveal new opportunities for effectively talking about climate change and building support for policies and solutions.
Get insights delivered to your inbox.
Whether you’re a policymaker, business or NGO leader, journalist, researcher, climate communicator, or engaged citizen, That’s Interesting provides concise insights on how to improve your climate change messaging.
Fixing Climate Communications, a New Global Report
Announcing a new global report on how climate communicators can move beyond narrow narratives and power durable progress.
Finding a Common Language for Carbon Dioxide Removal
We conducted a large-scale public opinion study across the US and UK to learn what people currently think…
Five Simple Shifts for Climate Communication in 2026
Drawing on our recent research, messaging testing and real-world campaigns, we’ve pulled our most consistent insights into a…
The opportunity on clean energy and affordability: bigger than you think.
The opportunity on clean energy and affordability: bigger than you think.
The moral hazard of disaster preparation messaging
Following the tragic Texas floods, much of the climate dialogue focused on adaptation: building better flood defenses, setting…
Our biggest obstacle is not polarization–it’s distribution
The question currently on top of many minds in the climate change community is quite fundamental: Should we…
Don’t chicken out on “climate”
The question currently on top of many minds in the climate change community is quite fundamental: Should we…
Climate is a winnable narrative war… if we show up
At the end of last year, we looked back on five years of data to help address some…
We must, and can, depolarize the climate movement.
After the election, climate leaders are appropriately pondering the strength of the climate movement, the relative priority of…
How should business message on climate? Emphasize materiality, not morality
In a polarized political environment, and with the recent ESG backlash, communicating about climate has begun to feel…
Check your misperceptions at the door
The data says something different than you think is true, let’s take a look at the data on…
“Unnatural disasters.” Owning the moment when extreme weather strikes
2024 is setting up to become another year of record-breaking extreme weather events. Around the world, from India…
Announcing our new Global Data Tool!
The question currently on top of many minds in the climate change community is quite fundamental: Should we…
How to message electric vehicles in a charged environment
This week, we’re delighted to share our latest communication guide, The Road to Clean: How to message electric…
Top questions about our global report
Earlier this month, we had the opportunity to present our global research briefing, “Later is Too Late,” to…
COP edition - Highlights from new global research
The question currently on top of many minds in the climate change community is quite fundamental: Should we…
Talk like a human. Save the world
The question currently on top of many minds in the climate change community is quite fundamental: Should we…
Climate week & the ultimate “why”
This week marks the halfway point between the fall’s two major climate events: Climate Week in late September…
IRA turns one. A year later, what have we learned?
On the one year anniversary of the passage of the IRA, we thought it was worth reflecting on…
Can you say “climate change” to a conservative?
One consistent conclusion from our analytic work is simple: more is more. The more we talk about climate…
The most effective extreme weather narratives
From dangerous heat to relentless wildfires, extreme weather is everywhere. July 5th was the hottest day ever recorded.…
To change minds, find the funny
After almost three years of serving and measuring billions of ads, our first campaign remains one of our…
Three tips on how to talk about extreme weather
The recent Canadian wildfires are one tragic example of what experts believe may be another record-breaking year of…
Why human stories always win
Better communications can help make a clear link between climate change, extreme weather, and their solutions.
Share your thoughts.
We want to hear your thoughts and reactions to the data we’re sharing, point out findings we may have missed, or suggestions for new ways to look at the climate messaging data. We’re a curious team and hungry for thought partners.
You can always reach us at info@potentialenergycoalition.org, with the subject: Knowledge Newsletter ##