Existential problems call for extraordinary creativity

"FLORIDA MAN" BY JOAN CREATIVE

The Potential Energy Coalition is a non-profit collective that harnesses the most talented storytellers, the best marketing tools and the power of creativity to motivate urgent action on climate change.

Together, we are committed to developing new narratives, engaging new audiences and building demand for the safe, clean, awesome future we deserve.

Potential Energy was founded by John Marshall, former Chief Strategy Officer at the creative consultancy Lippincott, and Dan Schrag, Director of the Harvard Center for the Environment. The coalition includes the best talent and most awarded agencies in the creative industry.

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