That's Interesting

Welcome to “That’s Interesting!”, Potential Energy’s knowledge newsletter.

At Potential Energy, our goal is to massively grow the size of the climate movement, by engaging new and broader audiences with new narratives. We need hundreds of millions of people who a understand the issue and are pushing for change.

Since we began this work in 2019, we’ve amassed an immense amount of valuable data that helps identify who, how, and what to message to get more people to care more and act more on climate change — at scale. Our goal with this newsletter is to broadly share what we are learning and, in aggregate, help all of us dramatically accelerate the journey to awaken the world.

Please join us by subscribing for regular updates and sharing your thoughts with us at, subject line: That’s Interesting Issue ##.