The Cheaper, Better Choice: Messaging clean energy in a cost-of-living crisis.

Learn how to message clean energy affordability in the U.S. cost-of-living crisis.

What does the public currently believe about clean energy and affordability?

Potential Energy Coalition’s data resoundingly affirms that the American public is ready to see clean energy as a significant part of the solution to rising energy costs–instead of as a problem.

Already, they see the “clean energy” category as closely cost-competitive with fossil fuels, with distinct advantages that are only strengthening over time. They also see significant cost consequences to constraining clean energy investment.

What is the branding opportunity for clean energy?

In today’s world, where clean innovation has been booming for decades and energy demand is surging, we have an opportunity to change the conversation and position clean energy as the cheaper, better option.

People’s beliefs are highly moveable. If we consistently, collectively show up with the right message, we can further strengthen the brand of clean energy, own affordability, and make every future conversation easier. Effective clean energy communication can help sustain momentum and make these shifts in perception stick.

What is in this clean energy messaging guide?

This guide is designed to show communicators how, with audience insights, guardrails, and recommended messages, to help the American public understand how clean energy can bring down costs and make life better for us all.

The research answers questions like the following: