The return on responsibility
In a polarized political environment, communicating about climate can feel risky for a publicly-traded company...
31 October, 2024
Company details
The road to clean
Continued investment in electric vehicle (EV) programs depends on broad public support. While EV sales have been accelerating dramatically, perspectives...
22 October, 2024
How should business message on climate? Emphasize materiality, not morality
In a polarized political environment, and with the recent ESG backlash, communicating about climate has begun to feel risky for a publicly-traded company. Many have pulled back or gone quiet....
07 October, 2024
Check your misperceptions at the door
The data says something different than you think is true, let’s take a look at the data on how the public actually thinks about nuclear energy. Across the U.S., as well as parts of Europe and Asia, nuclear power is having a moment, with growing...
23 October, 2024
Talk like a human. Save the world.
Lessons on how to communicate climate change. Climate change has a marketing problem. People don’t understand it, therefore they don’t care about it as much as they should. And since the people don’t seem to care, climate change gets deprioritized....
22 October, 2024
“Unnatural disasters.” Owning the moment when extreme weather strikes
2024 is setting up to become another year of record-breaking extreme weather events. Around the world, from India to Mexico, we have already seen the devastating impacts of extreme heat....
17 June, 2024
Announcing our new Global Data Tool!
The question currently on top of many minds in the climate change community is quite fundamental: Should we still say “climate change”?...
18 June, 2025
How to message electric vehicles in a charged environment
This week, we’re delighted to share our latest communication guide, The Road to Clean: How to message electric vehicles in a charged environment....
12 March, 2024
Top questions about our global report
Earlier this month, we had the opportunity to present our global research briefing, “Later is Too Late,” to over 800 participants. We shared the key findings from our 23-country survey which seeks to answer: Does the world want action on climate, and how can we...
23 October, 2024
COP edition – Highlights from new global research
The question currently on top of many minds in the climate change community is quite fundamental: Should we still say “climate change”?...
18 June, 2025
Talk like a human. Save the world
The question currently on top of many minds in the climate change community is quite fundamental: Should we still say “climate change”?...
18 June, 2025
Climate week & the ultimate “why”
This week marks the halfway point between the fall’s two major climate events: Climate Week in late September and the upcoming COP 28 conference in Dubai....
25 October, 2023