Unnatural disasters: communication guide
Better communications can help make a clear link between climate change, extreme weather, and their solutions....
22 October, 2024
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IRA turns one. A year later, what have we learned?
On the one year anniversary of the passage of the IRA, we thought it was worth reflecting on what we have learned on how to engage Americans on the transition to clean energy. As any massive gathering of climate leaders was bound to be, Climate...
24 October, 2024
Can you say “climate change” to a conservative?
One consistent conclusion from our analytic work is simple: more is more. The more we talk about climate change–the more messages that average citizens see–the more we increase support for solutions....
11 August, 2023
The most effective extreme weather narratives
From dangerous heat to relentless wildfires, extreme weather is everywhere. July 5th was the hottest day ever recorded. July 6th was hotter....
27 July, 2023
To change minds, find the funny
After almost three years of serving and measuring billions of ads, our first campaign remains one of our very favorites....
29 June, 2023
Three tips on how to talk about extreme weather
The recent Canadian wildfires are one tragic example of what experts believe may be another record-breaking year of extreme weather....
24 October, 2024
The world wants new nuclear
In what is probably the most comprehensive recent multinational survey of public attitudes to nuclear energy, we find strong public support for advanced nuclear technologies and what they can bring....
22 October, 2024
Why human stories always win
Better communications can help make a clear link between climate change, extreme weather, and their solutions. ...
21 October, 2024
Do people think “cleaner is cheaper?” Can you sell it?
In our recent research, the vast majority of Americans either thought that the cost of clean energy in recent years has stayed the same or has gotten more expensive....
23 March, 2023
Talk of banning gas stoves is fueling the flames
Love the idea of a gas stove ban to solve climate and improve health? Here’s a dose of data (reality) about how to message this…...
18 January, 2023
Tis the season: twelve months of climate communications data
As we close out the year, we wanted to share a roundup of our favorite learnings from the last twelve months, we have served and measured about a billion pieces of climate-centric content, tested over a hundred of new pieces of content in randomized control...
23 December, 2022
More is definitely more
2024 is setting up to become another year of record-breaking extreme weather events. Around the world, from India to Mexico, we have already seen the devastating impacts of extreme heat....
04 May, 2022