As our regular readers know, we routinely deploy a large scale “treatment and control” research methodology to evaluate the impact of the over one billion ads we have served to date, sharing our findings through this newsletter....
It’s hard to watch Jennifer-Lawrence-as-Doctor-Kate-Dibiasky’s public breakdown in the face of total planetary collapse...
Last issue, we shared some interesting data that illustrated the massive gap between what climate people say versus what the general public hears....
Outside of the elite bubble, the average human on the planet simply does not know the stakes....
This past week, as the world’s leaders gathered in Glasgow, we took the moment as an opportunity to also reflect on nearly two years of intensive message testing at Potential Energy....
In a New Yorker piece about our Science Moms campaign, I’m quoted as saying, “Men are basically useless.” Yes, I said that. Time and again, women just appear to be significantly more persuadable to become climate advocates than men....
I’m excited to introduce “That’s Interesting,” the Potential Energy Coalition Knowledge Newsletter. (This first issue will contain a bit of a preamble, but we’ll aim to keep future newsletters short and concise!)....
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