Fixing Climate Communications, a New Global Report
Announcing a new global report on how climate communicators can move beyond narrow narratives and power durable progress....
17 June, 2026
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Finding a Common Language for Carbon Dioxide Removal
We conducted a large-scale public opinion study across the US and UK to learn what people currently think about carbon dioxide removal and what narratives improve understanding....
10 February, 2026
Five Simple Shifts for Climate Communication in 2026
Drawing on our recent research, messaging testing and real-world campaigns, we’ve pulled our most consistent insights into a new guide....
16 January, 2026
The opportunity on clean energy and affordability: bigger than you think.
The opportunity on clean energy and affordability: bigger than you think....
13 November, 2025
The moral hazard of disaster preparation messaging
Following the tragic Texas floods, much of the climate dialogue focused on adaptation: building better flood defenses, setting up early warning systems, avoiding flood-prone areas....
26 August, 2025
Our biggest obstacle is not polarization–it’s distribution
The question currently on top of many minds in the climate change community is quite fundamental: Should we still say “climate change”?...
13 June, 2025
Don’t chicken out on “climate”
The question currently on top of many minds in the climate change community is quite fundamental: Should we still say “climate change”?...
17 March, 2025
Climate is a winnable narrative war… if we show up
At the end of last year, we looked back on five years of data to help address some of the most burning questions we are hearing from partners. And it’s not a small data set as we have now tested over one thousand messages....
31 January, 2025
We must, and can, depolarize the climate movement.
After the election, climate leaders are appropriately pondering the strength of the climate movement, the relative priority of climate as an issue, and what the most effective strategies to engage the public should be going forward. With the benefit of a significant amount of data...
26 November, 2024
How should business message on climate? Emphasize materiality, not morality
In a polarized political environment, and with the recent ESG backlash, communicating about climate has begun to feel risky for a publicly-traded company. Many have pulled back or gone quiet....
07 October, 2024
Check your misperceptions at the door
The data says something different than you think is true, let’s take a look at the data on how the public actually thinks about nuclear energy. Across the U.S., as well as parts of Europe and Asia, nuclear power is having a moment, with growing...
23 October, 2024
“Unnatural disasters.” Owning the moment when extreme weather strikes
2024 is setting up to become another year of record-breaking extreme weather events. Around the world, from India to Mexico, we have already seen the devastating impacts of extreme heat....
17 June, 2024